REDEFINO
Website upgrades
at scale.

For agencies managing dozens of roofing and home services sites. We help you ship upgrades consistently — without turning every site into a custom project.

You bring the backlog. We ship the upgrades — aligned to your baseline, in a cadence you can plan around. Use them to win clients, then resell as a premium website refresh under your brand.

Built for agencies Repeatable baseline Steady cadence Clear next step
Not a self-serve tool. Not a one-off redesign service. Think of it as a reliable upgrade pipeline when your team is already stretched.
Best fit: agencies managing 20–200+ local service sites
Roofing · HVAC · Plumbing · Home services portfolios Portfolio upgrades Ongoing refreshes Conversion fixes

Who this is for — and who it isn’t

Redefino makes the most sense when you manage a portfolio and upgrades pile up faster than your team can ship them.

This is for

Agencies with a real backlog

You manage dozens of roofing / home services sites. You already know what “good” looks like. The hard part is shipping consistently without reinventing the wheel every time.

20–200+ sites Ongoing upgrades Plannable delivery

The real problem

Portfolio work breaks when everything becomes a “project”.

Project work means variable scope, constant context switching, and unpredictable delivery. It’s fine for a few sites. It falls apart when you’re responsible for dozens.

What “project redesign” creates

  • Every site becomes a one-off timeline
  • Delivery depends on client responsiveness
  • Output becomes hard to plan and sell

The bottleneck isn’t talent — it’s the delivery mode.

What agencies actually need

  • A repeatable baseline across the portfolio
  • Predictable monthly output
  • A cadence that doesn’t drain leadership time

Redefino upgrades websites at scale.

What we actually deliver

Shipped website upgrades, delivered to your standards. No new tool. No self-serve workflow. No “platform”.

Deliverable

Shipped upgrades your team can deploy repeatedly

Each month you receive completed upgrade work aligned to your baseline: clearer structure, a stronger enquiry path, and a modern look that fits home services.

Modern homepage rebuilds Portfolio consistency Mobile-first UX Clean handover

Growth lever for your agency

Use the upgrade to win clients — then resell it under your brand.

The upgrade isn’t just “better design”. It’s a simple offer you can sell fast: a clear before/after, a fixed scope, and a fast turnaround. You keep the client relationship. We stay behind the scenes.

How agencies sell it

A productized “website refresh” that’s easy to close

Most local service businesses don’t buy “UX strategy”. They buy relief: a modern homepage, clear services, stronger calls-to-action, and a site that looks trustworthy on mobile. Package it as a refresh with a fixed scope.

Fixed scope Fast turnaround Before/after proof Easy upsell

What you can promise (without risk)

  • Modern homepage + clearer structure
  • Obvious contact / enquiry path
  • Mobile-first presentation that feels trustworthy

You’re selling a clear outcome — not an open-ended redesign.

What you keep

  • Your brand and pricing
  • Your client relationship
  • Your strategy + upsells (SEO, PPC, CRO)

We’re the delivery engine. You’re the agency.

How agencies use it (in practice)

Five recurring scenarios where a steady upgrade cadence beats one-off redesign projects.

Five use cases

Portfolio uplift

Upgrade 10–30 client homepages so the entire portfolio meets a consistent, modern baseline — without restarting from scratch.

Shared baseline Batch delivery Less maintenance

Client acquisition offer

Use a simple before/after to sell a fixed-scope website refresh. Close faster, then expand into SEO, PPC, or CRO retainers.

Productized offer Fast close High-margin resale

Lead-gen fixes

When ad spend scales but conversion doesn’t, ship homepage or landing fixes now — not “next quarter”.

Conversion clarity Fast iterations Fewer drop-offs

New client onboarding

Make a site upgrade a standard first-30-days deliverable you can promise without overloading delivery teams.

Standard package Faster close Clear scope

Rebrand / consolidation waves

When standardizing multiple brands or locations, roll out upgrades site by site — without repeating a bespoke rebuild cycle.

Multi-location Consistency Repeatable rollout
Book a 15-min call We’ll map your backlog to one of these scenarios and define a small pilot batch.